Tuesday, June 12, 2007

Lucky 7

Pay Per Post is always trying to improve their system for the Posties, bloggers. I like that, some improvements have been made in the last month, with PPP Direct offering companies to advertise on blogs which is great exposure.
It benefits the blogger and the advertiser.

PPP has just got an extra $7Millions in investments. We bloggers adores this of course and PPP deserves it! They put a lot of effort into helping us bloggers everyday.
Press release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

As you can see it´s a great deal for future business and money making.
But what should PPP spend their money on do you think?
They say they will use the money to improve the infrastructure and so on. Well I think that their system is very good as it is, the layout and the way things are dealt with is very good so for me I will only be pleasantly surprised if they introduce something new.
I do like the new PPP Direct feature, it will add credibility to bloggers which I think is very good.

Many people have heard about PPP, and they have many posties writing for them but still too many people have not got a clue what it´s a bout. I didn´t until I started searching. So because of this I think that international commercial would be good. I think that the majority of posties are Americans, Canadians, Brits and Asians.
I can tell you that Brazil is definitely not on the list of many bloggers doing PPP. That I am sure about although there must be some more Brazilians doing this.

And in Europe, do they know about it? If you don´t live in an English speaking country you might not seach for information in English and you end up missing it.

I am sure that whatever PPP decides to do with the money they will continue to improve their system for us bloggers.

If you are still not writing for PPP I advice you to start today! Todays is actually too late, you should have started yesterday!

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