Friday, April 25, 2008

The Importance of a Happy Customer

This article has been provided by

How many times have you experienced bad customer services when you have gone to purchase a product or service? And how many times have you told yourself that you would never go to that place again?

All businesses are run because of the customers that they have captured in the market place. Without the customers, there is no income and as a result, businesses would eventually have to be closed down. Satisfied customers are also the best source of advertising through word of mouth referrals. Therefore, it should be clear to anyone that customers are a very important asset that any business should try it’s best to protect.

The same principles apply to your home business. If there aren’t any customers, you won’t get any income and this would be the end of your business. Therefore, let’s look at how customers can be retained.

First of all, no matter what your business is, you should know how to treat customers well. The process starts with the way that customers get to know about your services/products. If the customer calls or emails you, then you should talk to them in a very friendly manner. Further, you should also be able to give them the information that they need without wasting their time. If you are busy and unable to deal with their questions immediately, you should always get their phone number and call them back as soon as possible. Lack of attention to the factors that are mentioned above will cause customers to leave your business and purchase their products/services from your competitors.

Customer satisfaction also depends on the product/services that you offer. Low quality products will seriously reduce your customer satisfaction level. Lack of attention and concentration on customer needs can also be identified as another factor that would reduce their loyalty towards your business. Poor after sales service can also be identified as a factor that would result in lower customer retention.

With the information given in the above sections of this article, it should be clear to anyone that customers are a vital asset to the success of any business and therefore, customer retention is one of the areas that business owners should greatly consider in-order to facilitate the healthy running of their business. has been helping moms work from home for over 10 years. Visit today to enjoy free resources including live chats, interactive message boards, informative articles, and of course, the best home based business ideas on the Internet! Bizymoms also offers complete home business packages that get your business started right away!

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